BetterPick was created to help people cut through confusing labels and understand what's really in the products they use every day.
What we believe
We make product information clearer, more personal, and easier to act on — helpful guidance, not fear.
Clarity over confusion
We turn tiny, technical labels into something easier to understand.
Evidence over guesswork
Clear verdicts with reasons — including when evidence is limited.
Personal fit over generic advice
Your priorities shape every scan, not a one-size-fits-all score.
Helpful guidance, not fear
Calm watch-outs and good signs — no panic, no hype.
Our principles
Better choices start with better information.
Product labels should not require a science degree to decode.
Privacy and transparency build more trust than flashy claims.
Private by design
Your scans support your results — not ads, not data sales, and not fake personalisation. BetterPick stays focused on helping you understand the product in front of you.
Common questions
These are the questions we hear most often. Can't find yours? Send us a message and we'll get back to you shortly.
Anyone who wants clearer label guidance while shopping — for nutrition, allergens, processing, fragrance, or custom criteria.
Yes. BetterPick is free on the App Store — 10 scans to start, then 5 each month. BetterPick Plus unlocks unlimited scans in-app.
Not yet — Google Play is coming soon. Sign up on the wishlist now and we'll add 5 bonus free scans when BetterPick launches on Android. Join the Google Play wishlist.
No. BetterPick is educational label guidance. Follow medical or allergy advice from qualified professionals.
BetterPick is private by design. Your scans support your results — not ads, and not data sales.
Food, beauty & householdPersonalised to youEvidence-basedPrivate & secure
Clearer labels. Calmer shopping.
Download BetterPick and understand what’s really in the products you buy.
